Southwest Value Partners and AEG has announced Iconix Fitness will serve as tenant at Nashville Yards.
According to release, the Long Beach, Calif.-based fitness business will open in summer 2025 in 40,000 square feet of the entire second floor of an office building that will house an EVO Entertainment venue and be located at the intersection of 10th Avenue and Church Street.
Terms of the lease are not being disclosed. Michael Townsend of Townsend & Associates advised 2017-founded Iconix Fitness on the transaction.
Iconix will have a dedicated entry on the ground floor with a retail space offering high-end fitness apparel. A health-focused café with an adjacent patio space will be used to host Iconix’s member social events. The club also plans to activate the development’s more than seven acres of open green spaces for special events and classes.
Iconix will integrate its Onix Fitness, a blend of science-backed circuit training and recovery, into the business. The 2,500-square-foot recovery area will feature infrared sauna, cold plunge, red light therapy and compression therapy.
“I was immediately drawn to the quality of life in Nashville and the thoughtful design and development plans for Nashville Yards,” Kurt Schneiter (who recently relocated to Middle Tennessee with his family), Iconix founder, said in the release. “As our name suggests, Iconix was founded to provide an iconic experience in iconic locations, and I can’t think of a more fitting location than Nashville Yards. Our family, and company, couldn’t be happier to be here.”
The announcement comes after Southwest Value Partners Managing Partner Cary Mack (who is teaming with Ted Tanner, AEG executive vice president, real estate development, on the AEG component of Nashville yards) said in May that Brentwood early childhood education provider The Goddard School also will be a tenant in a separate office tower to be anchored by Pinnacle Financial Partners and rising on the downtown site. (read here).
In addition to Pinnacle, law firm Bass, Berry & Sims will move its headquarters to the future Nashville Yards tower. The building will stand 34 floors and more than 500 feet tall once construction is completed. If operational today, the high-rise would rank among Nashville’s four tallest structures.